A blog is easy to start and maintain, often cheaper than a dedicated website, and more effective in getting sales, so what are you waiting for? Blog on ….
So, you might already have a blog or you might be considering one, Here are 5 reasons why blogging is so important for photographers.
Photography is a service, and a personal one at that. Clients are letting you into their lives, and trusting you with some pretty big moments. The more comfortable you can make a client feel about hiring you, the better. A blog is a perfect tool for doing just that.
It can provide insight into who you are and what you get up to for prospective clients. More than an Instagram account, a blog diary can tell a story that brands can fall in love with. Your style motivations and how you treat your clients—info that will be important to their decision.
Show your latest and greatest images. If you’re a novice shooter, your work will be improving rapidly and often. Portfolio websites can have a tendency to get stagnant if photographers neglect to update them regularly. Even established photographers can overlook important updates – everyone’s busy. A blog ensures that prospective clients are seeing what you’re up to and your newest and sometimes best, images.
Blogs deliver stronger SEO results than traditional portfolio sites, since they have frequent updates and unique content, Google (the God of SEO) just adores unique content. A well-maintained and frequently updated blog can absolutely shoot up the search rankings without spending any money.
Image share to show you care. Share images from your bog on other social media channels and encourage your followers to share and comment. Use #hashtags. Influencer marketing is extremely inexpensive, unless you have an endless budget? Take the time to make great posts for your clients, share why you enjoyed working with them, and they’ll love the experience, and spread the word about you.
A good blog will establishing your personal brand. You can communicate your unique voice across thanks to the narrative style of a blog. This is different than a portfolio, photo-sharing sites like Flickr, or social networking sites like Facebook. Your personal brand is what will make you unique, remember to keep it consistent.