Influencer marketing is now! Almost everyone is an influencer promoting a brand or product. Here’s the deal, it’s not hard to become an influencer. It’s all about building your personal brand and creating authentic, trustworthy content that shows brands you care. You’ll eventually want to persuade people into buying a product. The more power you have in that realm, the easier it becomes. The question is: where does an influencer start to build their brand.
Start With Brands.
What brands are you looking to work with? This is a good place to start. Create a list of brands that you can work with in the future. Try to reach out to a few with some strong pitches on why you’d like to collaborate. Remember, first impressions matter so be sure you start off on the right foot.
Content, Content, Content.
Content is a major part of selling yourself as an influencer. You want to show brands that you’re an expert in your field. This will help make them trust you and your brand. You’re content should show that you’re unique and different from others while also building your following. Remember, it’s important to be consistent.
Where are you going to post that ever-important content? Yes, your social media outlets. It almost goes without saying, but as an influencer social media is where you’re going to stand out and show brands that you’re someone they want to work with. It’s important that you engage with your audience. Share often and be honest. Authenticity is the name of the game these days. People are interested in you, not who you pretend to be.
Network, network, network online and in-person Follow up on contacts and be yourself. Be approachable, and stay visible. It’s what brands love.